For emerging CPG brands ready to scale.

Growth isn't something you chase

It's something you cultivate.

We partner with purpose-driven CPG founders to fix brand positioning gaps, optimize conversion, improve customer acquisition efficiency, and build scalable growth systems.
 
About Us

 Who We Are

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Based on 500+ Opinions
The growth partner you wish you'd had from day one.
Cultiva Studio was built on a simple belief: founders deserve partners who think like owners. Who ask the hard questions. Who take responsibility for outcomes, not just deliverables.
At the center of everything is Raul Pero — a brand strategist, Fractional CMO, CPG Executive, and former co-founder with 20+ years of experience building brands across Fortune 500 companies, family-owned businesses, and high-growth startups. He's been on your side of the table. He knows what it costs to make the wrong call, and what it takes to make the right one.
We work with emerging CPG brands who have proven their product and are ready to build the foundation that scales it.

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Successful Projects
Completed

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Our Customer Satisfaction Rate

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Years of Renewable Expertise
Brand We’ve Helped Build & Grow

 We've been on your side of the table

Cultiva's founder co-built and scaled a DTC brand from scratch. He's made the hard calls on budget, positioning, and when to pivot. When we work with you, we're not offering theoretical advice, we're drawing on what we've learned by doing it ourselves, including the things that didn't go as planned.

We specialize in the stage most advisors skip

After product-market fit,
before full-scale. It's the hardest stage to navigate, and the one where the right moves compound most. We help you build the foundation that makes everything else work: the brand clarity, the systems, the strategy to grow with intention instead of just chasing the next channel.

We bridge brand and performance

Most agencies live in one lane, either brand or growth. We connect both into one system, because a brand that doesn't convert is just expensive, and performance marketing without brand is a race to the bottom. We build the bridge.

We bridge brand and performance
We specialize in the stage most advisors skip
We work with CPG founders across two core areas. Most clients come in needing one and quickly realize they need both. Because brand clarity and growth systems aren't separate efforts. They're the same system.

Brand Strategy & Marketing Leadership

We build the strategic foundation that makes every marketing dollar work harder — sharp positioning, a compelling brand story, and the senior marketing leadership to bring it to life.

Services include:

Brand Positioning
 Messaging & Narrative
Fractional CMO
Learn More

E-Commerce & Growth Marketing

Turn your website and Amazon channel into a conversion engine. We design data-driven strategies that reduce CAC, increase LTV, and unlock scalable growth.

Services include:

CRO Website Audit
 DTC Growth Strategy
 Paid Media Management
Amazon Store Setup & Management
Learn More

Not sure where to start? Let's figure it out together!

Book a free intro call
From fast-growing DTC brands to Amazon turnarounds, here's what happens when brand clarity meets disciplined execution.
Terraseed
E-Commerce

+143% conversion rate. 61% lower CAC.

A DTC wellness brand went from slow growth to a scalable, high-efficiency model, driven by a rebuilt performance marketing engine.
Read The Case Study
Read the Case Study
FitBiomics
Amazon + Paid Ads

+167% Amazon revenue growth flat on ad spend.

A science-driven probiotics brand unlocked scalable growth by shifting from broad category competition to solution-driven differentiation.
Read The Case Study
Read the Case Study
Fat & Weird Cookie Co.
Brand Strategy

From organic buzz to retail shelves

A fast-growing indulgent cookie brand gained retail distribution after we built their brand foundation from the ground up.
Read The Case Study
Read the Case Study

Ready to write your own success story?

Let's Talk
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Proof in Practice

From the Founders We've Grown With

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“Raul played a key role in shaping Terraseed’s growth. He brings a thoughtful mix of brand strategy, marketing expertise, and hands-on execution. His ability to connect purpose-driven positioning with real business outcomes made him an invaluable partner.”

Maria Cebrian

 Founder & CEO, Terraseed

“We loved working with Raul! He brings a rare combination of strategic thinking, analytical depth, and DTC expertise. He led a full revamp of our website, uncovering conversion gaps and implementing changes that significantly improved performance. His work had a clear and measurable impact on the business.”

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Carolina Barsa

Co-founder & Chief Innovation & Brand Officer, FitBiomics

“Working with Raul gave us the clarity we needed to move forward with confidence. He helped us rethink our e-commerce strategy and budget, focusing our efforts on what actually matters. We’re now doing more with less, and investing in the areas that truly move the business forward.”

Molly Clark &
Maddy Kaudy

Founders, Taking Stock Foods

Building with Raul made my entrepreneurship journey feel far more focused and manageable.He helped us define a value proposition that genuinely connects with our consumer and translate that into a more effective approach to growth. His guidance was key in putting our Amazon business on the right track

Fernando Bribiesca

Founder & CEO, Sacred Roots

Let's grow something meaningful together!

We work with a focused number of brands at a time — which means every engagement gets our full attention. If you're a purpose-driven CPG founder who's ready to scale with intention, we'd love to hear from you.
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